Carlos Bertran and Joel Bertran share ÉxitoTV’s evolution and their approach to advertising in El Publicista: ideas that connect with people, media strategy and the use of artificial intelligence to support brands.
Carlos Bertran and Joel Bertran share ÉxitoTV’s evolution and their approach to advertising in El Publicista: ideas that connect with people, media strategy and the use of artificial intelligence to support brands.
Handcrafted animation can give a campaign personality. Its value depends on how it connects with the message, the planning of the shoot and its adaptation to each screen.
Netflix will broadcast the 2027, 2028 and 2029 editions of Ibai Llanos’s event. The move from Twitch changes where its community comes together and prompts brands to review how they want to get involved.
AI-generated images are being used in advertising campaigns. We look at production and adapting assets for connected TV, digital and outdoor media.
Netflix will stream all 104 matches of the 2030 World Cup in Spain and Andorra. ÉxitoTV explores what this means for brands and what remains unknown about advertising.
Why advertise on streaming platforms? In recent years, audiovisual consumption has changed radically. Audiences have
La Sagra in Prime Video ÉxitoTV and La Sagra join forces for a High-Impact beer
ÉxitoTV Revolutionizes Advertising on Connected Television with HbbTV Technology and L-Shape Format In an increasingly
Connected Television: the Great Advertising Tool ÉxitoTV attended the Event “Connected Television and the Evolution
ÉxitoTV takes advertising to the next level: Advertising on Netflix and Prime Video ÉxitoTV consolidates
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