ÉxitoTV created and produced the campaign for Gremi Hàbitat, which brings together more than 400 furniture stores in Catalonia. The storytelling of the spot revolves around the famous Allen key. We all have in mind a well-known global brand that relates most of its products with this tool. If you choose to buy a piece of furniture in the Gremi’s stores, this wrench becomes unimportant.
This spot was awarded a prize at the 2019 Luxury Advertising Awards Festival, in the category of “Best use of message in Premium TV spot”.