ACCIONA ENERGIA buys a majority stake in SOLIDEO, which was committed to communication, television and radio.
News about the Acciona – Solideo deal.
There are companies that are born to TRIUMPH and achieve SUCCESS. It’s not that they really have a magic wand. It’s that they do things well. SOLIDEO’s story began about 3 years ago. Internally, there is certainly a lot that we don’t know, but what is clear and meridian is that they bet on making COMMUNICATION in a big way.
The spot we saw on TELEVISION in Catalonia starred 2 actors, Joel Joan and Jordi Sánchez. Joel is a very well known actor in the Catalan area, a bit less in the rest of Spain and Jordi Sánchez is well known in Catalonia and also in the rest of Spain, without a doubt a well chosen and well thought out pairing. They starred in some moments in a humorous and sympathetic format, both for the spot and for the radio spots that flooded the radio stations at all hours. It was difficult for this not to be successful. Besides, they didn’t do a one-month campaign and see what happens. They insisted and insisted again to the point that the subconscious of many thousands of people ended up associating the theme of solar energy with the brand, SOLIDEO.
The spot we saw on TELEVISION in Catalonia starred 2 actors, Joel Joan and Jordi Sánchez. Joel is a very well known actor in the Catalan area, a bit less in the rest of Spain and Jordi Sánchez is well known in Catalonia and also in the rest of Spain, without a doubt a well chosen and well thought out pairing. They starred in some moments in a humorous and sympathetic format, both for the spot and for the radio spots that flooded the radio stations at all hours. It was difficult for this not to be successful. Besides, they didn’t do a one-month campaign and see what happens. They insisted and insisted again to the point that the subconscious of many thousands of people ended up associating the theme of solar energy with the brand, SOLIDEO.
It is necessary to insist, resist and offer novelties every so often. When a brand wants to gain notoriety and return and sets out a campaign with phrases such as: “OK, we’ll try it for a month and if it works, we’ll continue…”, we media professionals already know that they are making a big mistake.
SOLIDEO were so brave that they have even sponsored Barça’s matches through a well-known radio station in the Catalan community, Catalunya Ràdio.
They are currently launching a new campaign with the well-known actor DANI ROVIRA, renewing the previous actors and campaigning on national television. All this together with a good product and a good management is what has achieved that in only 3 years, SOLIDEO is placed where it is.
The results are spectacular: 20% of the Catalan solar energy market is already theirs. The latest annual turnover has reached 20.5 million euros. Now they have been acquired by the giant ACCIONA ENERGIA.
Many will think: “OK, but we don’t have a budget for communication”. This is the mistake. When setting up a company, in addition to a thousand other things, it is essential to allocate an important part to COMMUNICATING what we do, our differentiation with respect to our competitors and what we can do for our client. We can dedicate a more or less important budget, but campaigns must be carried out. There are always economic formulas to be able to launch campaigns.
SUCCESS is within everyone’s reach. It is not exclusive to this brand. It is also within your reach.
It’s just a matter of taking advice and, yes, being brave.
We professionals know the formulas for how to achieve this.
Do you dare?
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