In recent years, audiovisual consumption has changed radically. Audiences have firmly moved to streaming platforms — spaces where attention is at its peak and advertising saturation is minimal.
In this new landscape, advertising on streaming platforms is no longer an option, but a key strategy to connect with today’s audiences.

1. The audiences are here

Netflix, Disney+, Prime Video, HBO Max… Users are spending more and more time on these platforms.
According to recent data, over 80% of digital consumers in Spain regularly use streaming services.
Investing in advertising within these environments means placing your brand alongside premium content and immersive experiences.

2. Safe and high-value environments for brands

One of the main advantages of streaming advertising is the controlled and brand-safe environment in which it appears.
Ads are shown next to carefully selected content, with no reputational risks and a respectful user experience.

At ÉxitoTV, we work with premium platforms such as Disney+, offering brands top-quality advertising spaces with precise targeting and verified audiences.

3. Advanced segmentation: real-time data

Streaming platforms allow for segmentation by age, interests, consumption habits, location, and device type.
This ensures that every advertising impact reaches the right audience, optimizing investment and maximizing return on investment (ROI).

Moreover, thanks to detailed metrics and real-time reporting, results can be measured with great precision.

4. Brand experience without saturation

Streaming users are more receptive — they’re focused, enjoying the content, and perceive advertising as a natural part of the experience.
In this context, well-integrated ads achieve significantly higher attention and recall rates than other digital formats.

At ÉxitoTV, we design audiovisual campaigns tailored to each platform, with creative assets that respect the environment and maximize visual and emotional impact.

5. The future of advertising is hybrid

The boundaries between television and digital are fading.
Today, the most effective strategy combines traditional TV, digital, and streaming within a single media plan.
That’s why at ÉxitoTV, we integrate media, creativity, and audiovisual production to deliver 360º campaigns that guarantee visibility, consistency, and results.

In summary

Advertising on streaming platforms means betting on:

• Real, qualified audiences.

• Safe, high-quality environments.

• Advanced segmentation and precise measurement.

• Higher attention and brand recall.

• Strategies adapted to the future of audiovisual consumption.

ÉxitoTV is an advertising agency, media agency, and audiovisual production company specialized in television, digital, and streaming campaigns.
If you want your brand to be present where people are truly watching, contact us and discover how we can help you enter the streaming universe with real impact.