IOTT is a prestigious ophthalmology clinic with centers in several cities in Spain. Before its expansion, ÉxitoTV’s CEO, Carlos Bertran, produced several campaigns for IOTT.
Here we see the latest spot created and produced by ÉxitoTV, whose argument lies in the problem of eyestrain.
Our protagonists ask for a menu in a restaurant that “increases” the size of the letter automatically to be able to read it without glasses.
to be able to read it without glasses.
This campaign was broadcasted in Catalonia by TV3 and Catalunya Ràdio.