ÉxitoTV will attend The Trade Desk and Business Insider España's event.

On October 3rd, ÉxitoTV will participate in the leading event ‘Connected TV and the Evolution of Advertising’, organised by The Trade Desk and Business Insider Spain. This event, which will take place at 10am in Barcelona and also via streaming, will bring together industry leaders and experts to analyse the present and future of the advertising landscape in the connected TV (CTV) environment.

A Panel of Experts on Advertising Evolution

The event will feature renowned speakers, including key figures from the advertising and digital marketing sector:

• Tacho Orero: Lead Director, Business Development at The Trade Desk.
• María Beatriz Iglesias Granados: Digital Marketing Media & Commerce at Unilever
• Marta Rubio Soler: Digital Media Marketing Communications at SEAT
• Pablo Sánchez: EMEA Media & Digital Director at GB Foods
• Ana María Alonso: Media Effectiveness at MásOrange
• Orlando Gutiérrez: PMX Audiovisual Director at Publicis Groupe
• Carol Martínez: Media Growth Lead at IPG Mediabrands
• Francisco Cuesta: Commercial Director at Arena Media
• Raquel Cano: Head of Digital Sales Catalonia, Atresmedia
• Carlos Solana: Digital Business Development & Innovation, Mediapro
• Rubén Suescun: CTV Coordinator at Pulsa Media Consulting
• Patricia Herrero: Trading Lead Barcelona at Dentsu
• Alberto Gómez García: Journalist and Communications Consultant at Business Insider Spain

Three Roundtables to Deepen the Transformation of the Sector

During the day, three panel discussions will take place in which experts will analyse some of the most relevant issues in the evolution of television and advertising:

Evolution of TV and the future of advertising: Emerging trends and how technological changes are changing the way brands connect with audiences will be discussed.

The New Consumer in Connected TV: An analysis of current consumer behaviours and their evolution, as well as the best strategies to effectively impact them in the CTV environment.

Media Strategy, Targeted Advertising and Measuring Efficiency: A discussion focusing on targeting, efficiency in media plans and how targeted advertising can maximise results.

An Opportunity to Reflect on the Future of Advertising

We at ÉxitoTV are delighted to have been invited to this event, as it will allow us to follow closely the latest innovations in the field of digital and connected advertising. The knowledge and new strategies that will be presented will be essential to continue adapting to the changing media landscape and offer the most effective solutions to our clients.

If you are interested in learning more about this event and following the panel discussions, we invite you to follow the webcast online on 3 October or attend in person in Barcelona.

More information at:

https://eventos.businessinsider.es/ES/television-conectada-publicidad