The brewery La Sagra has partnered with ÉxitoTV to launch its new advertising campaign on Prime Video, marking a milestone in its communication strategy. Through ÉxitoTV, an agency specializing in audiovisual media, the brand has begun its presence on Amazon’s streaming platform with an advertisement that is already reaching thousands of consumers in the areas of Madrid, Toledo, Ciudad Real, and Alicante.

Prime Video: A Premium Environment for Ambitious Brands

Advertising on Prime Video represents a unique opportunity for brands seeking visibility in a qualitative environment free from advertising saturation. Thanks to its non-traditional interruption model, advertisements appear in strategic locations (prior to content) and leverage advanced segmentation to reach clearly defined audiences. La Sagra’s campaign thus enjoys exclusive visibility and high recall rates in a relaxed and receptive viewing context.

La Sagra: Authenticity and Craftsmanship

Founded in Toledo, La Sagra is an independent brewery renowned for its artisanal approach and fusion of tradition and innovation. With a range spanning from classic lagers to more experimental offerings, La Sagra symbolizes the rise of Spanish craft beer with its distinctive and unique character.

This collaboration between La Sagra, Prime Video, and ÉxitoTV reinforces the brand’s positioning within a high-level digital environment, embracing innovative formats and partnering with an agency that truly understands the language of contemporary audiences.

Once again, ÉxitoTV demonstrates its ability to connect brands with people in the media spaces that truly matter.