Nowadays advertising is diversified in many different media and also different methods.
It is essential that any campaign is prepared to be linked to the most appropriate media in each case.
The different advertising systems most commonly used today are traditional media such as Television, digital, Branded Content, Branding and others. The use of data (CPR, OTS, CPM…) when planning different strategies is essential.
In ÉxitoTV we are experts in all of them.
The global association of communication, advertising and digital marketing, IAB, says that branded content is “relevant, interesting and non-advertising content, generated by a certain brand and consequently creates audience and contact between brand and public“.